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Create Competitive Capability – Step by Step


Images of Sir Tom Moore (c) 2020 Michelle Turner


Processes meeting successful criteria will enable you to win profitable business. That’s what people say. But in a diminished market (various forecasts predict a 6 – 20 % until 2022) that’s going to be more difficult than before. A step by step approach will help in positioning your offering in the market place.


How does your business, and its supply chain work? Are your processes reliably delivering consistent service for customers? Do they deliver the ‘service’ to match the needs and expectations in what will be a very new and different market environment?


They’re obvious question points, but understanding what customers want through researching their needs and expectations will guide you in creating your new competitive capability. To support this can you engage the motivation of your staff to adapt how you operate in the new environment. Helping them adapt and create processes for a solid basis to regenerate your business’ competitive position? Cutting costs, more consistent, matching customer requirements.


It’s going to be more competitive, now is a good time to prepare - before ‘Doors open for business’ - so you can be in the lead in a new competitive arena. Take your step by steps. Identify the new competitive factors, engage your team, review your processes. Think about how to get your team involved.

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