“You were only supposed to blow the b..... doors off!!” - What does the customer want now?

(Photo Source: Border Mail)

Knowing what customers need, as in the 'Italian Job' famous fictious bank raid, is important, – and as we move into a changing economic landscape do your customers still want what they had? How will you know?

Customer Research for this Decade.

Since the extended evolution of emergence from lockdowns, economic crises etc. many businesses have been discovering that their customers no longer want the same as before. Which of course is a challenge to being competitive as your own business emerges from the blurred light of post-pandemic economy and political turmoil.

One month into a new year - plans, ambitions, and business objectives have to be honed to meet the requirements that customers actually have now, not those of a previous decade. Different (products) packages and bundles. Service delivery channels. More frequent deliveries. Smaller quantities. Revised products and services. Eco-credentials.

Which probably means your processes no longer efficiently support how you can achieve the desired service levels with new needs of your customers’.

To match the processes to the marketplace, more specifically to your actual customers’ requirements, demands a new understanding of their needs. You can start by asking them, but that too easily becomes shrouded with the fog of getting the next sales order.

To achieve a comprehensive view of your customer insights an effective way is to apply independent research. Good research gives you the confidence to make decisions – processes to support your strategy – the basis of how your competitive ambitions can achieved.

Advent Management provides independent and confidential research capabilities, so you can understand what your customer wants.

Talk with Advent Management (Strategy : Process : Research). Start a conversation, email: james.rowell@adventmgt.com